Are you a business or are you a brand?
Branding is often regarded as a logo or a certain slogan. As much as those items are part of an identity, branding starts with the insides of a business. Branding starts with a feeling, personality, the good and the bad. When translated visually, does the outside reflect the inside?
Brand identity design involves assessing, defining, and designing brand identities for businesses. Sometimes a complete new brand or a re-design of an older brand is needed to propel a business forward. The goal of researching and shaping a great brand identity is to create a cohesive feeling, that can later be translated into visuals. A brand does not just have to function on the consumer side of a business, employer branding (for a the internal structure of a business) can be just as important. At the end of the day, people love to feel connected to brand. It can create a great feeling of community and likeness, which in turn makes a business stronger.
Great branding offers numerous advantages for businesses. It enhances brand recognition, making your business easily identifiable and memorable among consumers. This recognition fosters trust and credibility, as customers are more likely to choose brands they recognize and perceive as reliable. Additionally, strong branding cultivates customer loyalty by forging emotional connections with your audience, leading to repeat business and advocacy. Ultimately, a well-defined brand provides a competitive advantage by differentiating your business in the market and allowing you to command premium pricing for your products or services.